Dec 1, 2020
The design of a content
marketing program seems simple - most agencies do it every day. But
it creates challenging questions for agencies and clients: What
metrics of success should be used? How are we going to collaborate?
How does each piece of content fit into a client’s broader
marketing strategy?
These are questions every agency has faced, and Xenia Muntean knew these issues far too well at her digital marketing agency. So, she founded Planable — a tech company designed to help approve and create content.
On this episode of #BestofTIA, Xenia gives agencies 4 ways they can ensure a smooth content creation process with their clients.
Xenia is the CEO & Co-Founder of Planable and a Forbes 30 Under 30.
To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.