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The Innovative Agency


78: Pivot Your Agency to Serve a Larger Audience

May 26, 2020

If you're an agency owner or a leader listening to this right now, you’re probably considering pivoting your agency — especially if you’re in a position of challenge.

 

Frankly, no matter what your story of challenge is right now, someone else is facing the same difficulty.

 

For most of us, that’s how to pivot.

 

In this episode, I interview fellow podcaster Nicole Mahoney, CEO and owner of Break the Ice Media, about pivoting and transforming her agency.

 

What we talked about:

 

- Packaging your expertise — virtually

 

- The unexpected benefit of hosting a virtual summit (doubled website traffic)

 

- Serving a larger audience by evolving your content

 

Check out these resources we mentioned during the podcast:

 

Destination on the Left, Nicole’s podcast

 

Destination on the Left, Nicole’s virtual summit

 

To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.