May 19, 2020
There's already a lot of great content out there about how agencies can and should adapt their businesses because of COVID-19.
One aspect of these changes that isn’t as widely discussed is how agencies can help their clients be effective in a time of crisis — ethically.
In this episode, I interview Bryn Tindall, CEO and Owner of Rebel Interactive Group, about ethical considerations brought about by the current crisis.
What we talked about:
- Elements that affect marketing during a crisis
- Creative communications & 3 messages to send
- Trends stemming from COVID-19 that could stick when it’s over
Check out this resource we mentioned during the podcast:
- I appreciated the Rebel Interactive blog post about COVID-19 facts & opinions
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