Feb 11, 2020
If you hear ROI, you’re either groaning or super excited.
These are the 3 letters that most agency owners talk about, regardless of whether their return on investment philosophy is a source of joy.
In this episode, I interview Mike Krass, co-founder and CEO at MKG Marketing, about why he loves having the ROI conversation with clients, prospects, and teams.
What we talked about:
- Choosing measurable metrics & client verticals
- Doing vetting and discovery with scorecards
- Why agencies really get hired.
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