May 13, 2026
On this episode of The Innovative Agency Podcast, Sharon Toerek welcomes Founder of Loop Matt Cyr. Matt is answering the question: How do you move from talking about AI to actually making it work inside your business?
He joins to cut through the noise around “AI operationalization” and bring some much-needed clarity to what’s real.The truth is many agency leaders feel the pressure to adopt AI quickly, but what they’re seeing internally is often fragmented. Scattered tools, unclear governance, and a lot of uncertainty about where to focus leads to frustration and risk.
Matt shares real stories from the trenches, working alongside agencies that are navigating these exact challenges. He reveals what’s actually working when it comes to integrating AI in a way that’s practical, profitable, and aligned with how your agency already delivers value.
What you will learn in this episode:
Why agency leaders across all sizes feel like they’re falling behind with AI
The real operational risks agencies face when team members “go rogue” with AI tools
Why AI usage is unearthing old inefficiencies and forcing agencies to confront longstanding business problems
Where the biggest opportunities for agencies lie
Why focusing on your agency’s data infrastructure now can unlock much greater value from AI down the road
How to reframe the agency-AI relationship as a catalyst for doubling profitability and innovation without additional headcount
Bio
Matt Cyr is the Founder of Loop, an AI consulting firm that helps marketing agencies adopt AI in practical, human-centered ways. With nearly 30 years of experience on both the client and agency sides, Matt specializes in translating fast-moving AI capabilities into clear strategy, scalable implementations, and real business impact.
A frequent speaker and writer on AI and marketing, Matt has presented at industry conferences, agency summits, and executive workshops, and publishes ongoing thought leadership focused on responsible AI adoption, the future of agencies and keeping humans fully “in the loop” as AI progresses.
Resources:
Website: https://loopagency.ai/
LinkedIn: https://www.linkedin.com/in/matthewfcyr/