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The Innovative Agency

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  2. 285. Podcast Marketing Secrets, with Tom Schwab

285. Podcast Marketing Secrets, with Tom Schwab

Feb 19, 2025

In this episode of The Innovative Agency, Sharon Toerek sits down with Tom Schwab, CEO and Founder of Interview Valet, to explore the dynamic world of podcasting as a tool for agency growth. They delve into the benefits and pitfalls of hosting your own podcast, and the powerful impact of being a guest on other shows through structured interview marketing. Tom shares insights on how to effectively use podcast guest appearances to reach the right audience and generate impactful results, while also highlighting how to leverage this content for maximum brand exposure and client acquisition.

What you will learn in this episode: 

  • The common mistakes agencies make when starting a podcast.

  • How to determine if podcast guesting is the right strategy for your client.

  • The three pivotal aspects in podcast interview marketing.

  • Effective ways to repurpose content from podcast interviews to amplify reach.

  • How podcasting can be a strategic tool in category design and SEO.

  • Insights into how AI is integrated into podcast strategies.

Bio

Tom Schwab, Founder of Interview Valet, believes that meaningful conversations can transform your life and business. For over a decade, he has helped over 1500 clients, including Fortune 500 companies and top consultants, leverage podcast interviews to harness their unique strengths. 

Tom emphasizes that we are “One Conversation Away” from success. His book, Podcast Guest Profits, is a must-read for those looking to use targeted interviews as a powerful, comfortable marketing tool. An engineer, Navy Veteran, and Nuclear Propulsion Plant Operator, Tom brings a unique perspective to marketing, advocating for a clear, consistent approach that aligns with brand values. He shows that introverts can create profound connections through thoughtful conversations in comfortable environments, marking the end of pushy, loud marketing tactics.

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