Aug 28, 2024
Intro
In this episode of The Innovative Agency, host Sharon Toerek sits down with Eric Yaverbaum, CEO of Ericho Communications and author of "PR for Dummies," to explore the rapidly changing world of PR and communications. With over four decades of experience, Eric shares invaluable insights on the importance...
Aug 21, 2024
Intro
In this episode we delve into the topic of fractional C-suite services with guest Joshua Ramsey, an experienced agency founder and fractional CMO. We explore the concept of fractional CMO businesses and their growing popularity in the industry. Tune in to identify how agencies can benefit from these services and...
Aug 14, 2024
Intro
Today’s episode welcomes Damian Papworth, founder and CEO of Globita. Damian, who began his career in finance and economics before transitioning to digital marketing, shares insights on the benefits of white labeling and how integrating AI tools can enhance agency operations and client services. Tune in...
Aug 7, 2024
Intro
In this episode, we delve into the evolving landscape of B2B marketing, particularly for tech companies, with our expert guest, Kate Vasylenko, CEO & Co-founder of 42DM. We explore significant shifts in B2B marketing post-pandemic, discussing the unique challenges and changes in the industry. The conversation also...