Jun 26, 2024
Intro
In this episode, we dive deep into the transformative power of creativity in the agency space. We’re joined by Tom Shapiro, CEO of Stratabeat, who shares his insights on leveraging creativity not just in campaigns, but across all facets of agency operations. Through this conversation, you will discover...
Jun 19, 2024
Today, Sharon Toerek delves into the critical intersections of Artificial Intelligence (AI) and legal considerations in the marketing agency landscape. Drawing from her experiences and discussions at recent industry conferences, she shares key strategies and legal insights that every agency leader needs to navigate the...
Jun 12, 2024
AI + Your Agency: Balancing Risks with Reward, with Sharon Toerek
Intro
The host of The Innovative Agency, Sharon Toerek, Founder of Toerek Law, sits with us in today’s solocast to unravel the complexities and dual-edged nature of Artificial Intelligence (AI) in the marketing world. As we explore the...
Jun 5, 2024
Intro
In this episode, Colleen Gallagher, CEO of OnWrd & UpWrd, reveals how her agency carved a niche in helping trade associations become industry leaders. Colleen shares several valuable lessons on using transparency and clear pricing strategies to not only attract the right clients but also to ensure agency growth...