Jul 26, 2023
Today we’re diving into the technical aspects of marketing and the potential impact of generative AI. In this episode, our guest, Josh Golden, Chief Marketing Officer at Quad, shares insights on the transformative nature of generative AI in marketing and knowledge work. From the challenges faced by leaders in the...
Jul 19, 2023
Intro
In this episode, I speak with Mike Woolsey and Dean Rojas, the Co-Founders of Gassed, which specializes in conversion-optimized creative and paid media management. They share their perspectives on how agencies can squeeze the most ROI out of the content they create and some unique strategies they leverage with...
Jul 12, 2023
Intro
Wayne Mullins believes effectively leading an agency business requires developing a high-performance, self-accountable workplace culture. In this episode, he shares his perspective on the steps agency leaders must take to achieve full alignment between ground-level workers and leadership teams.
What you will...
Jul 5, 2023
Intro
If your agency doesn’t maximize the utilization of people and their stories, you’re losing out on additional value that could be offered to your clients. Our guest, Travis Brown, explains how agencies can leverage personal branding to improve brand storytelling and gain new customers. He also shares...