Feb 22, 2023
Intro
Agency owners who do not engage in the business development aspects of their organizations are few and far between. Yet, Jody Sutter has found that even agency leaders with a strong interest in business development sometimes find themselves unprepared for unexpected market downturns. As a resolution,...
Feb 15, 2023
The agency model is often delivery focused. Yet, our guest Mandi Ellefson suggests that agency owners forego delivery-focused agency models and instead transition into becoming a strategic growth partner for future clients. In her experience, this approach can produce massive transformation in an agency owner’s...
Feb 8, 2023
Intro
Oftentimes, agency owners position their personal brands separately from their agencies’ brands. This isn’t always ideal for business development. That’s why dynamic strategists like Jason Mudd suggest agency principals make greater strides to leverage their personal brands to market their...
Feb 1, 2023
Are you tracking and analyzing key metrics to streamline your agency’s operations? We recognize that tracking metrics often proves difficult for agencies, but today’s guest Jody Grunden explains which metrics are easiest to start with. Having helped countless agencies identify weak points in their operations during...