Dec 21, 2021
What does your client want?
It’s the question at the crux of what marketing and advertising is all about.
In past episodes, we’ve answered that question from the perspective of marketing agencies and their advisors, but in this episode, we’re going to hear the perspective of an actual client.
RJon Robins, CEO &...
Dec 14, 2021
Successful marketing hinges on the principle of asking enough questions and asking the right questions.
Think about it.
We can all remember marketing campaigns that went sideways because the wrong questions were asked, and as a result, not enough relevant information was available to get it right
Matt Seltzer, Market...
Dec 7, 2021
Do you remember when running an agency was fun?
The emergence of digital tools has led to a focus on measurement and metrics, but it has come at the expense of process innovation and creativity—and that, ultimately, has led to a lot of uninspired work.
It’s time to rediscover the fun of the creative process.