Oct 27, 2021
Content marketing has been around since the original Michelin Guide was created by a tire company over a century ago to get more people to drive to restaurants.
The concept behind content marketing has not changed. What has changed is it has gotten harder and harder to do it well and to break through the noise.
Oct 19, 2021
Content is king. Accordingly, more and more brands are collaborating with micro influencers to create the sheer amount of content that is needed to gain traction today.
But working with micro influencers can be complicated. In order to keep the machine in motion, an agency needs to wear many hats and stay in touch with...
Oct 12, 2021
Programmatic advertising: Every agency has heard of it. You might have even included it in a recommendation set for clients. However, not many agencies are fluent in it.
In this episode, we take some of the mystery out of this high-tech digital marketing solution.
Our guide, Lacie Edgeman, Partner at PrograMetrix,...
Oct 5, 2021
When two people are typing in the same keyword, how do you identify which one is statistically more likely to become a paying customer for your clients?
That’s the big question Jordan Bell, Founder and Chief Strategist at Agency Bell , wanted to answer.
The answer lies in teaching the system to find...