Aug 31, 2021
As far as marketing segments go, college students skew towards
being more environmentally and socially conscious. As a group, they
also tend to respond to authentic messaging.
But don’t let that lead you to think that they are one broad homogenous category. College students, on the contrary, are a diverse and...
Aug 24, 2021
The RFP process — it’s a process many agency owners love to hate.
What if I told you there was a more efficient way to win new
business?
In this episode, Christian Banach, Principal at Christian Banach LLC, tells me about a more proactive, outbound approach to business development that helps you use agency...
Aug 17, 2021
Online is the new brick and mortar — and competition is fierce. Even one extra second trying to find a button online will cause a client to shop somewhere else.
In this episode, I speak with
Darwin Liu,
CEO at
X Agency,
about the biggest changes he’s seen while helping brands that sell
to ecommerce buyers.
We...
Aug 3, 2021
When it comes to creating impactful marketing that moves the
needle, an effective ad is more valuable than a beautiful one. In
the end, results are what matter to clients.
In this episode, I speak with Wayne Mullins, Founder at the aptly-named Ugly Mug Marketing, about why he embraces this results-oriented...