Jan 26, 2021
How do you stay in your respective swim lanes when you're running a
business with somebody you're married to?
In this episode, I interview
Jean Freeman,
Principal + CEO at
Zambezi, LLC,
about how she worked with her spouse to build the largest
female-owned business in the advertising industry.
What we talked...
Jan 12, 2021
Your conversation rates could be between 70 and 100 times better if
you do this right. Lose the MQL metric and learn this: the brand
creates the most demand.
In this episode, I interview
Chris Walker,
CEO at
Refine Labs,
about why his agency says no to most clients and the differences
between performance and brand.
Jan 5, 2021
What a tough year for everyone. (Tough does not describe
it.)
Some agencies have done well, though. Some of the lessons they’ve
learned are translatable beyond 2020.
My recent guest on The Innovative Agency,
Anson Sowby,
Cofounder and CEO at
Battery,
shared how to thrive in uncertain circumstances.
What we...