Dec 21, 2021
What does your client want?
It’s the question at the crux of what marketing and advertising is all about.
In past episodes, we’ve answered that question from the perspective of marketing agencies and their advisors, but in this episode, we’re going to hear the perspective of an actual client.
RJon Robins, CEO &...
Dec 14, 2021
Successful marketing hinges on the principle of asking enough questions and asking the right questions.
Think about it.
We can all remember marketing campaigns that went sideways because the wrong questions were asked, and as a result, not enough relevant information was available to get it right
Matt Seltzer, Market...
Dec 7, 2021
Do you remember when running an agency was fun?
The emergence of digital tools has led to a focus on measurement and metrics, but it has come at the expense of process innovation and creativity—and that, ultimately, has led to a lot of uninspired work.
It’s time to rediscover the fun of the creative process.
Nov 16, 2021
All executives have an online presence, and that presence matters.
It matters to the individual, but it also matters with respect to the reputation of the business—because in a digital world, every individual who works for a company represents that brand.
Bant Breen, Founder & Chairman at Qnary, explains how agencies...
Oct 27, 2021
Content marketing has been around since the original Michelin Guide was created by a tire company over a century ago to get more people to drive to restaurants.
The concept behind content marketing has not changed. What has changed is it has gotten harder and harder to do it well and to break through the noise.