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The Innovative Agency

Nov 24, 2020

Mixed reality is how your customers want to interact with your brand. Why haven’t you made it there yet?

 

In this episode, I interview Taj Forer, Cofounder & CEO at Fabl, and Daina Middleton, advisor to Britelite, about what mixed reality means for agencies.

 

What we talked about:

 

- What mixed reality is...


Nov 17, 2020

How do you stand out in a cluttered space? A couple of ways: education & diversification.

 

In this episode, I interviewed Kurt Ouchida, Managing Partner at Braintrust Agency, about how he pivoted by positioning his agency as an educator for his clients.

 

What we talked about:

 

- Delving deeply into digital (with...


Nov 10, 2020

What happens when you can no longer scale up? Or your core business just got commoditized and now everybody thinks they can DIY it on the cheap?

 

Keith Scandone, creator of O3 World, a digital product agency, found his company in just that place about eight years ago. 

 

After building websites for traditional...


Nov 3, 2020

“Values-based” is a great SEO keyword, isn’t it? It can be so much more than that, though.

 

If values drive your agency to the point of shaping your entire business model, you might be ready for B Corp certification.

 

In this episode, I interview Ben Herman, President and Co-Founder at Mad Fish Digital, about...