Oct 27, 2020
Agency owners go straight to global when they think SEO, but their clients need them to think local.
If you’re a brick-and-mortar, having local SEO strategies in place is a must.
In this episode, I interview Monica Garrett, Founder & CEO at Margaux Agency, about how the fitness and wellness niche has pivoted in...
Oct 22, 2020
If you hear ROI, you’re either groaning or super excited.
These are the 3 letters that most agency owners talk about, regardless of whether their return on investment philosophy is a source of joy.
In this episode of #BestofTIA, I interview Mike Krass, co-founder and CEO at MKG Marketing, about why he loves having...
Oct 20, 2020
It might sound absolutely basic, but successful agencies — the ones with 2020 as their best year ever — have a business plan & manage cash flow.
In this episode, I interview The Innovative Agency’s first CPA guest, Chris Hervochon, Owner and Virtual CFO at Better Way CPA, about, well, money.
What we talked...
Oct 13, 2020
You want to be an ally to the Black community, but you have no idea how to get started.
The first and most important step is willingness to change.
In this episode, I interview Dr. Rachel Talton, CEO at Synergy, about actions that agency owners can take to support the Black community.
What we talked about:
- How...
Oct 8, 2020
The age-old dilemma: how to build an agency that makes sense for you plus makes you attractive to your clients.
Arguably the best form of marketing is to pay for your marketing after you get your customer. Also known as performance-based marketing.
In this episode of the #BestofTIA series, we revisit my conversation...