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The Innovative Agency

Aug 27, 2020

Today on the #BestofTIA series, we’re highlighting my conversation with Darren Magarro, Founder and President of DSM.

 

We talked about:

 

- Where to invest (people)

 

- Knowing your goals

 

- You won’t be judged on how you’re knocked down but how you get back up

 

- The mindset of a leader

 

Check out this...


Aug 25, 2020

The reason people don’t produce content is that they don’t know what to produce.

 

(Hint: It shouldn’t be promotional content.)

 

Welcome to your step-by-step guide to building out a content-based relationship agency development strategy.

 

In this episode, I interview Dylan Hey, Cofounder at Hey Digital, about...


Aug 18, 2020

There used to be just a couple of ways a customer could interact with your company. Now there are a dozen.

 

Brand unity is desperately important, and at the foundation of consistent messaging is… design.

 

In this episode, I interview Angela Hill, CEO of Incitrio, about the importance of design in branding.

 

What we...


Aug 13, 2020

In the first episode of the #BestofTIA series, I’m featuring my conversation with Jeff Pedowitz, President and CEO at the Pedowitz Group.

 

Tune in to hear us talk about:

 

- What’s broken about the traditional revenue model

 

- How value-based pricing works

 

- 3 myths that keep agencies from unlocking passive...


Aug 11, 2020

We can’t always rely on referrals and personal networks to answer this question: Where will the new business come from?

 

In this episode, I interview Dan Englander, Founder at Sales Schema, about cultivating a business development mindset.

 

What we talked about:

 

- Don’t hire a salesperson before your agency is...