Jul 28, 2020
Consumers hate being tracked. But marketers need data to create precision ads.
Today’s guest brings his problem-solving skills to the cutting edge of data intelligence and data privacy.
In this episode, I interview Harry Maugans, Founder and CEO of Clickagy, about privacy clusters.
What we talked about:
The...
Jul 21, 2020
In the classic debate about brand vs. demand, there is no 1 winner. There’s only the perfect fusion of both.
Smart agencies know which levers to pull to harmonize brand & demand.
In this episode, I interview Carl Fremont, CEO at Quigley Simpson, about key levers for brand and demand.
What we talked about:
-...
Jul 14, 2020
In the eternal struggle between the urgent and the important… our clients often win, and our agencies often lose.
But treating your agency like your most important client is the best way to serve both your agency and your clients.
In this episode, I interview Veronique James, Founder and CEO at The James Agency,...
Jul 7, 2020
Is it scary to put all your eggs in one basket? We’re talking about going niche with your ABM outbound strategy.
Yes, of course, it is. But outbound is the future of marketing.
In this episode, I interview Joy Milkowski, Founding Partner at Access Marketing Company, about inbound vs. outbound and the future...