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163. Growth Strategies for Agencies of All Stages, with Tim Kilroy

Jun 15, 2022

How can you continue to grow your agency after the pandemic?

In this episode of the Innovative Agency podcast, we are joined by Tim Kilroy. He has helped over 100 agencies drive dramatic growth results — like growing 8x in a year, or by 3x in 90 days. During our conversation, Tim discusses the challenges that agency owners are facing today and strategies for growth in all stages.

What you will learn in this episode:

  • Why growing and starting an agency was easier during the pandemic and how things have recently changed
  • Why Tim believes that return on ad spend (ROAS) is a ridiculous metric
  • What are inexperienced marketers and agency owners missing, and what insights do they need to bring to the table
  • How agency work has transitioned from more technical work to more marketing and strategy work
  • What are the differences in the growth strategy for emerging agencies vs established agencies
  • What is the concept of “return of understanding” and why it’s important for emerging agencies to niche down
  • Why bigger agencies should prioritize learning how to create engaging management structures
  • Why agency leaders should plan for their own exit, even if they don’t plan on selling 

Bio

“I help digital agencies (and digital agency owners) generate more revenue, more profit & more happiness without working a million hours, being ‘sales-y’ or doing anything else gross,” Tim says of his business strategy.

Tim has worked with over 100 agencies to help them solve problems ranging from “How do I get my 1st client?” to “How do we maximize our exit value?” Tim also focuses on driving dramatic growth by collaborating with agency owners and management teams. He has helped his clients do amazing things – like grow 8x in a year, or by 3x in 90 days. In addition, Tim has helped agencies create account management structures, and coached them through various situations, such as a founder moving to another opportunity.

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