132. Why Authenticity is Key to Marketing to College Students

Aug 31, 2021

As far as marketing segments go, college students skew towards being more environmentally and socially conscious. As a group, they also tend to respond to authentic messaging.

But don’t let that lead you to think that they are one broad homogenous category. College students, on the contrary, are a diverse and dynamic group, and for your marketing to be successful, segmentation is key.

In this episode, I talk with Steve Schubert, Co-Founder & Partner at Newbridge Marketing Group, about how to create resonant messaging for college-aged students.

We discuss:

- How to segment such a diverse group of people

- The power of a peer-to-peer model

- Misconceptions around the college student audience

Mentioned during the podcast:

- Door of Clubs

- Campus Collaborative

- Campus Causes

- Reach out to Steve: [e-mail]

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