Aug 24, 2021
The RFP process — it’s a process many agency owners love to hate.
What if I told you there was a more efficient way to win new
business?
In this episode,
Christian Banach,
Principal at
Christian Banach LLC,
tells me about a more proactive, outbound approach to business
development that helps you use agency resources more effectively
and land clients that are a better fit.
We discuss:
- The shortcomings of the RFP process
- Getting more systematic about business development
- How thought leadership plays into it
- Overcoming the mental block of proactive outreach
To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.
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