Aug 3, 2021
When it comes to creating impactful marketing that moves the
needle, an effective ad is more valuable than a beautiful one. In
the end, results are what matter to clients.
In this episode, I speak with
Wayne Mullins,
Founder at the aptly-named
Ugly Mug Marketing,
about why he embraces this results-oriented philosophy and how he
institutionalized it within his agency.
We discuss:
- Focusing on the metrics that actually mean something
- How this philosophy manifests in the day-to-day of the agency
- Foster a culture of peer-to-peer accountability
To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.
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