May 25, 2021
Out of every crisis comes opportunity.
When live sports came to a halt in March of last year, sports
marketing agencies had to scramble to find new opportunities to
bring value to their clients all while supporting a heavily
impacted industry.
In today’s episode,
Michael Neuman
— Founder, EVP, & Managing Partner of
Scout Sports and Entertainment
— talks with me about driving innovation in chaotic
times.
Topics we cover:
- Tracking lost client value and understanding changing fan behavior
- Pivoting to new opportunities
- The challenges of an agency leader in a vulnerable industry
- Changes that will remain moving forward
To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.
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