May 11, 2021
A lot has changed in content marketing over the last year. So much, in fact, that it brought the man who wrote the book on content marketing out of retirement to update his seminal work.
On today’s episode,
Joe Pulizzi,
Founder of
The Tilt
and author of
Content Inc,
joins me to talk about what content marketing looks like
today.
Topics we covered:
- Why it was time to update his book
- Asking hard questions before diving into content marketing
- Focusing on one main content type on one channel
- The genesis of The Tilt
Pre-order Content Inc at
content-inc.com
and sign up for The Tilt at
TheTilt.com.
To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.
Listening on a desktop & can’t see the links? Just search for
The Innovative Agency in your favorite podcast
player.